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SBP 184: The Barber's Brief - Have most marketers not learned the basics?
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In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into various topics surrounding marketing, brand performance, and the evolving landscape of digital advertising.
They discuss a recent study on brand performance metrics, the importance of foundational marketing knowledge, and how nostalgia can be leveraged by heritage brands. Additionally, they explore Google's new AI advertising engine and highlight a creative ad campaign by Patron Tequila.
Enjoy the show!
Key Takeaways:
Great creative still deserves a spotlight in marketing.
Reclassifying traffic can…
The skinny
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