Latest / Sleeping Barber - A Marketing Podcast
SBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker
Send us Fan Mail
What do a cold beer, a pair of duck-hunting boots, and a heavy sledgehammer have to do with $14 trillion in brand equity?
In this masterclass, David Aaker—the "Father of Modern Branding" explains how these iconic "memory anchors" do the heavy lifting that traditional "demand marketing" cannot. We dive into the "Curse of Success," why most companies are stuck in a "herd" of sameness, and how to navigate the silo problem without falling into the trap of centralization.
If you’ve ever struggled to justify brand spend to a CFO, Aaker provides the evidence-based ammunition needed…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.