Latest / Sleeping Barber - A Marketing Podcast
SBP 176: The Barber's Brief - Welcome to the Age of Answers
Send us Fan Mail
Welcome back to The Sleeping Barber Podcast — and to the Barber’s Brief, where Marc and V step into the shop, sweep up the last couple weeks of headlines, and figure out what’s actually worth keeping (and what belongs in the bin).
In this episode, we break down four stories shaping marketing right now:
PepsiCo’s creator-led “Flavor Swap” drop (and why TikTok Shop is turning distribution into the strategy)
Traditional search vs. the “age of answers” (SEO → AEO, and what it means to be trusted by machines, not just ranked by Google)
Live sports on streaming (why sports is…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.