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SBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.
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In this episode of the Barber's Brief, Vassilis Douros and Marc Binkley discuss things that have caught there attention over the last couple of weeks. Including the risks associated with rebranding, Amazon's recent advertising strategy, rising costs on Meta, Google's declining market share, and the effectiveness of advertising.
They also highlight Marc's piece for WARC "Why your customers say 'ads don’t work on me' while wrapping up with their ad of the week!
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