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SBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.
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Most brands do not grow. Despite the industry's obsession with "growth porn," relative market share remains remarkably stable over decades. In this episode, Dale Harrison—physicist, former CFO, and consultant—joins Marc and V to dismantle the illusion of marketing-driven growth. He argues that most "hockey stick" curves are the result of external technological innovations or massive capital injections, not tactical marketing genius.
For the mid-to-senior marketer, the reality is stark: your Reach is largely "locked" by your current market share and budget. This leaves you…
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