Latest / Sleeping Barber - A Marketing Podcast
SBP 156: BrandZ: Principles Beat Tactical Noise. With Jane Ostler.
Send us Fan Mail
Jane Ostler, Chief Insights Officer at Kantar, joins V and Marc to discuss 20 years of BrandZ data and what it reveals about brand growth. We explore the Meaningful, Different, Salient framework, why relative difference beats absolute uniqueness, and how marketers can separate strategic principles from tactical noise. Jane explains how small brands can compete without massive budgets, why trends shouldn't replace strategy, and how AI risks creating a "sea of sameness." From the Blueprint for Brand Growth to 2026 marketing trends, this conversation challenges conventional…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.