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SBP 188: The Barber's Brief - Does brand purpose actually lead to growth?
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In this edition of the Barber's Brief, Marc and Vassilis discuss various things that caught their attention, including the role of brand purpose in driving growth, the challenges faced by D2C brands, TikTok's new commerce initiative, Coca-Cola's innovative campaign, and KitKat's creative response to a theft incident.
They explore how brands can navigate the evolving landscape of consumer behaviour and marketing strategies, emphasizing the importance of fundamentals and adaptability in a rapidly changing environment.
Enjoy the episode!
Key takeaways
Purpose isn't a growth…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.