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SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone
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Overview
The promise of digital advertising was precision: right message, right person, right time. No waste. But here's the uncomfortable truth, while we've been obsessing over hyper-targeting, consumer behaviour has already shifted without us. 90% of Canadians now consume CTV. Less than 50% still have cable. And 60% of their time is spent on the open web, not walled gardens.
The question isn't whether CTV matters. It's whether we're measuring it correctly, or optimizing ourselves into invisibility.
About Vince is the Head of DSP Sales at Yahoo Canada, where he works closely…
The skinny
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