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SBP 170: Making Super Ads. With Vanessa Chin.
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Super Bowl ads cost ~$8M for 30 seconds. So what separates a legendary “Super Ad” from an expensive shrug?
In this episode of The Sleeping Barber Podcast, Mark and Vassilis welcome back Vanessa Chin from System1 to break down what actually drives impact when the stakes are highest.
You’ll learn how System1 measures emotion and brand recognition (Star, Spike, and Fluency ratings), why “more you feel, more you buy,” and how brands can avoid the Super Bowl trap: making something people love… but can’t attribute to the advertiser.
Together, you’ll unpack four winning patterns…
The skinny
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