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SBP 138: Is Substack the New Playground for Gen Z Brands? The Barber's Brief - August 21, 2025.
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In this episode, Marc and Vassilis discuss various thing that caught their eye over the last couple weeks including the cultural impact of Taylor Swift and Travis Kelsey, OpenAI's new e-commerce strategy, Google's advancements in AI for ad traffic management, and the rise of Substack among Gen Z brands. They also delve into the importance of restructuring Google Ads for better performance and highlight TD Bank's innovative campaign that promotes fractional ownership.
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