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SBP 137: How AI Can Save Your Next Campaign. With Steve Phillips.
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In this episode of the Sleeping Baber podcast, Steve Phillips, founder and Chief Innovation Officer at Zappi, discusses the evolution of consumer insights, the role of AI in market research, and the importance of creative effectiveness. He shares his journey from CEO to CIO, emphasizing the need for agility in marketing and the democratization of consumer insights. The conversation also touches on the future of data as a service and how Zappi is helping brands improve their effectiveness through a deeper understanding of consumer emotions.
Our Guest:
Steve Phillips, Founder…
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