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SBP 168: The Barber's Brief - Marketers beware! Less is not more.
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In this week’s Barber’s Brief, Marcc and Vassili unpack four timely stories that cut to the heart of modern marketing leadership: strategy clarity, AI’s real role in organizations, and why going small in marketing is often the riskiest move of all.
The conversation starts with a sharp diagnosis of “strategy anxiety”—the condition where everything is labelled a priority, trade-offs disappear, and teams are left busy but directionless. From there, they examine why many organizations are stuck using AI to make marketing cheaper, not more valuable, and why that mindset risks…
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