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SBP 143: The Barber's Brief - Does Nike's "Why Do It" Signal the end of Hustle Culture?
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In this episode, Vassilis Douros and Marc Binkley discuss things that caught their attention, including Nike's shift in slogan to resonate with a more anxious generation, the impact of AI on marketing metrics, and the success of American Eagle's controversial campaign featuring Sydney Sweeney. They also delve into the debate surrounding brand purpose in marketing, the revival of the iconic 'Got Milk' campaign, and the nostalgic comeback of Lee Jeans.
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