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SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
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In this episode of The Sleeping Barber Podcast, Marc and Vassilis sit down with Adam Morgan (Eat Big Fish) and Dr. Karen Nelson-Field (Amplified Intelligence) to talk about one of marketing’s most overlooked money pits — dull media.
You’ve heard of dull ads — but what about dull media?
From perfume that smells like burning money to attention metrics that flip our measurement logic upside down, this conversation exposes how marketers might be wasting more budget on where they show up than what they show.
Together, they unpack:
Why the real cost of dullness might live in your…
The skinny
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