Shows / Marketing Vanguard
Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of…
Episodes
Marketing VanguardYour Marketing Playbook Expired Last Week ft. Erin Oles of Salesforce
If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting. Turns out, the buyer changed…
Marketing VanguardBrandweek 2026: Democratized Marketing Won’t Differentiate Your Brand. ft. Cheryl Guerin of Mastercard
AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out? Live from the Marketing Vanguard stage at Brandweek 2026…
Marketing VanguardBrandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin
Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or…
Marketing VanguardThe Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
The fastest way to shrink marketing’s influence is to treat it like it’s just another department. In this episode of Marketing Vanguard, Jenny Rooney sits down…
Marketing VanguardBrandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with…
Marketing VanguardBrandweek 2026: The New Rules of Sports Partnerships ft. Jessica Goldstein
The old sponsorship model was simple: buy the assets, activate around the big moment, and move on. Jessica Goldstein thinks that model is already outdated…
Marketing VanguardBrandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty
Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney…
Marketing VanguardBrandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026…
Marketing VanguardThe Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap
When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical…
Marketing VanguardWhy CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG
CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this…
Marketing VanguardAn Accountant’s Playbook to Great Marketing ft. Mary Yee
Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this…
Marketing VanguardWhy AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint
What happens when consumers love the idea of your product but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits…
Marketing VanguardWhy Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special…
Marketing VanguardHow to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige
Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of…
Marketing VanguardWhy Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms
What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer…
Marketing VanguardHow AI is Changing Tech Marketing with Sam Allen, CEO of Iterable
The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny…
Marketing VanguardMarketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji
Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of…
Marketing VanguardMarketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down…
Marketing VanguardMarketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down…
Marketing VanguardMarketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe…
Marketing VanguardMarketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz…
Marketing VanguardMarketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major…
Marketing VanguardMarketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA…
Marketing VanguardMarketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa…
Marketing VanguardMarketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard…
Marketing VanguardMarketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO
The “Marketing Vanguard at Cannes” series continues as host Jenny Rooney sits down with Julia Goldin, Chief Marketing and Product Officer at LEGO. In this…
Marketing VanguardMarketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg
This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences…
Marketing VanguardIs This the End of Tech-Spec Marketing? ft. Sarah Larsen
Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing…
Marketing VanguardMarketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial…
Marketing VanguardPreserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan
While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing…
Marketing VanguardThe CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael…
Marketing VanguardThe Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa
CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with…
Marketing VanguardMaking Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol
There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey…
Marketing VanguardHow Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of…
Marketing VanguardIf You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance
The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and…
Marketing VanguardMastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop!…
Marketing VanguardHow Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
EVP, GM, or CMO - why pick one when you can be all 3? In this episode of Marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and General Manager of Scripps…
Marketing VanguardThe Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
A new age of Super Bowl marketing has dawned upon us, and it’s time to embrace it. In this episode of Marketing Vanguard, marketing leaders from Meta…
Marketing VanguardRefusing to Become Irrelevant: Victoria Lozano on her Crayola Journey
Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek…
Marketing VanguardBenoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney…
Marketing VanguardThe Art of Making Fintech Cool with Catherine Ferdon of Coinbase
Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique…
Marketing VanguardHow Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez
Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex…
Marketing VanguardJohn Brockelman’s Unconventional Playbook for Financial Marketing Success
Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have…
Marketing VanguardWhy the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the…
Marketing VanguardHow Archer Roose Is Flipping the Wine Industry on Its Head with CMO, Conley Downing
Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the…
Marketing VanguardDisrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi
Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of…
Marketing VanguardAcing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event
In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss…
Marketing VanguardSuccessfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event
Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased…
Marketing VanguardBrandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More
From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on…
Marketing VanguardCMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event
More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing…
Marketing VanguardWorkday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event
CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in…
Marketing VanguardHow Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World…
Marketing VanguardHow Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event
AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World…
Marketing VanguardSalesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale
In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast…
Marketing VanguardThe Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch
How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the…
Marketing VanguardHow to Become a SUCCESSFUL Challenger Brand ft. BodyArmor and Tom Gargiulo
Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of…
Marketing VanguardWhen Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser
Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at…
Marketing VanguardWhat Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to…
Marketing VanguardTherabody’s CMO on Why Every Brand MUST Have a Differentiating Asset
In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a…
Marketing VanguardBuilding the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way
In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear…