How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable
The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future of the CMO role, and why strategic focus beats market-wide expansion for high-growth companies navigating unprecedented transformation.
Sam Allen is the Chief Executive Officer of Iterable, a leading customer engagement platform transforming how enterprises leverage AI-driven personalization at scale. With nearly three decades of…
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