Shows / Marketing Vanguard
Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of…
Episodes
Marketing VanguardMarketing as a Profit Center featuring Llibert Argerich
Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function -…
Marketing VanguardHow Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria
Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing…
Marketing VanguardHow Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair
Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of…
Marketing VanguardInside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about…
Marketing VanguardThinking Human: Doug Zarkin on the Real Equation Behind Brand Value
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your…
Marketing VanguardHow Feast & Fettle's Alon Rivel is Building a Regional Food Empire
Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney…
Marketing VanguardTransforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst…
Marketing VanguardTimeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta…
Marketing VanguardBuilding Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling…
Marketing VanguardFrom Heritage to Innovation: Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko…
Marketing VanguardBuilding the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at…
Marketing VanguardMarketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique…
Marketing VanguardADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and…
Marketing VanguardThe Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro
"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole."…
Marketing VanguardCommunity Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes edition of Marketing…
Marketing VanguardInnovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about…
Marketing VanguardAI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era
What if you could transform your organization’s approach to AI while building a global brand? In this episode of Marketing Vanguard, host Jenny Rooney speaks…
Marketing VanguardHow Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein
AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape. In…
Marketing VanguardFrom Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight
From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences In this episode of Marketing Vanguard, host Jenny Rooney sits down…
Marketing VanguardCulture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and…
Marketing VanguardPurpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy
What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard, host Jenny…
Marketing VanguardBuilding 200-Year Old Brands in a 24-Hour World: AG1's Marketing Revolution with Paulie Dery
Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape. In this episode of…
Marketing VanguardWhy B2B Marketing Needs a Human Revolution—EY CMO John Rudaizky Reveals Why
The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global Consultancy In this episode of Marketing Vanguard, host Jenny Rooney…
Marketing VanguardCreating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy
How do you market entertainment experiences that span physical casinos, online gaming, and sports betting? In this episode of Marketing Vanguard, Jennifer…
Marketing VanguardEngineering the Future of Marketing: Esi Eggleston Bracey’s Unilever Playbook
How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies? In this episode of Marketing…
Marketing VanguardTruth Over Trend: Christie Sclater on Clinique's Mission
What does it take to lead a legacy beauty brand in a world obsessed with trends? In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing…
Marketing VanguardBeyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI
AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and…
Marketing VanguardWhy 60% of Power Solutions Fail—And How Generac Dominates the Category with Amanda Teder, CMO of Generac Power Systems
Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions. In this episode of…
Marketing VanguardImmersive Technologies and the Future of Marketing: Insights from Karina Kogan, CMO of Infinite Reality
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates…
Marketing VanguardThe Undervalued Billion-Dollar Secret in Every Golf Club—Golf Pride's Hidden Edge with Eric Gibson
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance…
Marketing VanguardCinema Advertising Reimagined: Insights from Amy Tunick, CMO of NCM
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM…
Marketing VanguardThe Stanley 1913 Effect: Matt Navarro on Creating a Lifestyle Brand That Lasts
What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon? In this episode of MVG - Marketing Vanguard, host Jenny Rooney…
Marketing VanguardRetrain Travel: Reimagining the Rail Experience with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak
What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits…
Marketing VanguardFlavor Fanatics: Marketing Fresh Produce with Frances Dillard, VP of Marketing at Driscoll's
What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits…
Marketing VanguardBeauty Marketing Mastery: Katie Gohman's Vision for Olaplex
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from…
Marketing VanguardFootwear, Fashion, and the Future: Conversations with Journeys CMO Stacy Doren
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from…
Marketing VanguardFrom Zero Marketing Classes to $50B, Tech CMO Carrie Palin's Unconventional Path at Cisco
Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic…
Marketing VanguardMarketing Strategy Alignment: Insights from Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and…
Marketing VanguardFueling Brand Connection: Insights from Adrienne Ingoldt, CMO of Pilot
Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel…
Marketing VanguardLeadership in Destination Marketing: Insights from Kate Wik, CMO of Las Vegas Convention and Visitors Authority
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority…
Marketing VanguardReinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52
Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental…
Marketing VanguardMarketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas…
Marketing VanguardLeadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines…
Marketing VanguardGoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success
In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year…
Marketing VanguardReimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger
Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse…
Marketing VanguardReinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas…
Marketing VanguardLeadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the…
Marketing VanguardThe Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join…
Marketing VanguardThe Art of Brand Revitalization: Insights from George Felix, CMO of Chili's
Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join…
Marketing VanguardDelta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES
Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas…
Marketing VanguardMarketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA…
Marketing VanguardMarketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein…
Marketing VanguardBuilding Your Board Career: Insights from Linda Boff and Tony Wells
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at…
Marketing VanguardThe Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate…
Marketing VanguardBalancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci
Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing…
Marketing VanguardGreatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants
Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See…
Marketing VanguardSimplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of…
Marketing VanguardNavigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft…
Marketing VanguardGary V on Creative Content, Social Media, and Live Shopping
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the…
Marketing VanguardBeyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision…