Cinema Advertising Reimagined: Insights from Amy Tunick, CMO of NCM
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.
With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.