Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms.
She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The…
The skinny
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