Building 200-Year Old Brands in a 24-Hour World: AG1's Marketing Revolution with Paulie Dery
Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery, CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand authenticity in a rapidly evolving market, and why great products paired with strong storytelling…
The skinny
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