Beauty Marketing Mastery: Katie Gohman's Vision for Olaplex
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling.
Here are the key talking points from the episode:
Katie's Transition from Fashion to Beauty Marketing
Navigating…
The skinny
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