Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI
AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving…
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