Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.
Here are the key talking points from the episode:
Todd Kaplan's Transition to Kraft Heinz
The Impact of Marketing on Business Growth
Mastering Calculated Risk-Taking
Balancing Creativity and…
The skinny
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