Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger
Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.
Episode Highlights:
The evolution of PepsiCo Foods' creative strategy across multiple brands
Balancing traditional marketing with new platform requirements
The return of Doritos' "Crash the Super Bowl" program
Managing…
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