Engineering the Future of Marketing: Esi Eggleston Bracey’s Unilever Playbook
How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?
In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a…
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