John Brockelman’s Unconventional Playbook for Financial Marketing Success
Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture.
What You'll Learn:
How to align marketing with sales and business objectives
The importance of simplifying brand architecture for market expansion
How to build intentional talent strategies by mixing specialized and generalist expertise
Why guerrilla marketing and…
The skinny
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