How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige
Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody, to explore what it takes to modernize marketing in a complex, relationship-driven industry. Danielle shares how her B2B and agency background prepared her for legal marketing, why trust and content matter more than flashy creative, and how she is evolving the function through stronger business strategy, thought…
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