Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint
What happens when consumers love the idea of your product but freeze when it is time to choose?
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color paralysis” is one of the biggest pain points in the paint journey, how Behr uses insight to build confidence at the point of decision and why the strongest marketing ideas start by solving something real.
Sparks President and Chief Client Officer Melissa Levy also joins Jenny for a mid-episode sidebar…
The skinny
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