Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG
CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Jessica Apotheker, CMO of Boston Consulting Group, to unpack what it actually takes to survive and matter in the modern C-suite.
Jessica Apotheker is Chief Marketing Officer of Boston Consulting Group, where she leads the BCG brand while continuing to work directly with clients on marketing, digital transformation, and growth. Before joining BCG, Jessica worked in product…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.