Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin
Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack of it).
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with the CMO and author of “Moving Your Brand Out of the Friend Zone” to unpack why being liked is not the same as being loved, why retention deserves the same energy as acquisition and why some of the problems blamed on marketing actually belong to the entire business. Plus, a breakdown of his “Think Human” philosophy and the leadership…
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