Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness.
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Jason Pirock, Former Vice President of Global Brand Marketing at Outrigger Resorts and Hotels, to discuss why differentiation may be one of marketing's most underhyped priorities right now. Jason also challenges the industry’s fixation on ROAS, reveals why CXO titles don’t matter as much as you’d think, and what creator partnerships should really look like.
Jason Pirock is the Former Vice President of Global Brand Marketing at…
The skinny
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