The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
The fastest way to shrink marketing’s influence is to treat it like it’s just another department.
In this episode of Marketing Vanguard, Jenny Rooney sits down with Kellyn Smith Kenny, Chief Marketing and Growth Officer at AT&T, for a sharp conversation about what the CMO job actually demands.
Kellyn argues that marketing should operate as an engine for growth, gets into why leaders are responsible for raising the bar, why conviction without patience can backfire and a foundational mistake marketers risk making with AI.
Kellyn Smith Kenny is Chief Marketing and Growth Officer at AT&T. Here…
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