Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major League Baseball. In this conversation, Uzma shares why fandom is not a behavior. It is identity. And why, for MLB, that changes the entire marketing equation. She gets into how baseball’s eight-month season creates a daily storytelling engine, why partner integration needs to feel organic to the fan experience and how MLB thinks about brand building through commercialization, culture and community.
Uzma Rawn Dowler is the CMO & SVP…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.