Brandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More
From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.
What You'll Learn:
How to transition from functional expertise to CEO-level thinking
Why CMOs must adopt a "business-first" mindset to advance
The…
The skinny
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