The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lexus, Toyota, and Wells Fargo, to name a few. He shares why customer-centricity is still the foundation of great marketing, how CMOs can build stronger alignment with business partners, and why understanding the P&L is no longer optional for marketing leaders who want a bigger seat at the table.
Michael Lacorazza is the…
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