Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty
Audience targeting may have gotten easier, but getting people to truly care has not.
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Dan Moriarty, CMO of Chicago Fire FC, to unpack why the marketing pendulum is swinging back toward creative, what makes live sports such a powerful attention engine and why brands should think harder about the emotion behind what they sell.
Plus, the inside scoop on why he left the Chicago Bulls for a growth-stage MLS club and the difficult people decisions that have helped reshape his marketing organization.
Dan Moriarty is…
The skinny
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