How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.
What You'll Learn:
How to position AI as "augmented intelligence" rather than artificial intelligence
Why the core creative concept must remain human-driven while AI handles scaling
How to free your marketers from tactical…
The skinny
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