Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur with an engineering background, is scaling a cult beverage brand through unconventional media strategy, retail partnerships and aggressive upper-funnel investment while protecting the brand's core mystique.
Benoit Vatere is Chief Media Officer at Liquid Death, where he drives growth strategy and media planning for one…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.