What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.
What You'll Learn:
How to invest across the entire marketing funnel equally during periods of rapid change, rather than concentrating resources on trending channels
The "High…
The skinny
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