Brandweek 2026: Democratized Marketing Won’t Differentiate Your Brand. ft. Cheryl Guerin of Mastercard
AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out?
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with MasterCard’s Executive Vice President of Global Brand Strategy and Innovation, Cheryl Guerin, to talk about how brands can differentiate themselves when technology becomes table stakes. Cheryl gets into how MasterCard uses AI to eliminate routine brand work and free its people for higher-order thinking, why Priceless has survived nearly three decades of cultural change, and why real agility sometimes looks…
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