Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn.
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Chime’s SVP of Growth to unpack why brand lift and direct-response accountability belong in the same system, why buying an AI tool does not amount to AI transformation and why scrappy creative may do more brand-building work than marketers want to admit.
Nick also gets into TV’s messy shift from linear to streaming, executive conversations around brand investment and why creators should perhaps be a part of…
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