Your Marketing Playbook Expired Last Week ft. Erin Oles of Salesforce
If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting.
Turns out, the buyer changed the route.
Recorded live at Advertising Week New York, this episode of Marketing Vanguard features Jenny Rooney in conversation with Salesforce CMO Erin Oles to unpack what happens when customer behavior moves faster than the funnel marketers built around it. Erin gets into why traditional attribution assumptions are starting to crack, why marketers need to understand how their brand appears inside LLMs and why AI should be given real…
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