Brandweek 2026: The New Rules of Sports Partnerships ft. Jessica Goldstein
The old sponsorship model was simple: buy the assets, activate around the big moment, and move on.
Jessica Goldstein thinks that model is already outdated.
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Jessica, the NWSL’s Vice President of Partnerships and Marketing Solutions, to unpack why modern sports partnerships need to behave more like platforms, built around athlete storytelling, fan behavior, consistent presence, and a role the audience can actually recognize.
Jessica Goldstein is Vice President of Partnerships and Marketing Solutions at the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.