Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder

Marketing Vanguard · Jul 2, 2026 · 18m

This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at Autodesk. Together, they explore why this AI era is also the “golden era” for creatives, why human ingenuity still runs the game while AI raises the floor and why trust is the one thing that isn’t up for debate. She raises a valid point: knowing what not to do with AI is just as important as knowing what to do with it.

Dara Treseder is Chief Marketing and Commercial Officer at Autodesk, renowned for her expertise in B2B brand…