Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this conversation, Jill reveals the false binaries marketing keeps boxing itself into: AI vs. creativity, brand vs. performance, strategy vs. execution, “what’s in” vs. what’s "dead." Her point is clear: the strongest marketing does not live at the extremes. It lives in the gray area where accountability, emotion, creativity, and business outcomes all have to work together.
Jill Kramer is the Chief Marketing and Communications…
The skinny
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