Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.
What You'll Learn:
How to build a solid business case for Super Bowl marketing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.