Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conversation, Todd makes a sharp case for something the industry has almost talked itself out of - marketing is supposed to be fun. He shares why the best work often comes when teams are loose, curious and plugged into culture, not buried under PowerPoints and over-serious process.
Todd Kaplan is Chief Marketing Officer, North America at The Kraft Heinz Company, where he leads marketing across a $25B food and beverage portfolio…
The skinny
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