Is This the End of Tech-Spec Marketing? ft. Sarah Larsen
Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing tech-speak out the window and rebuilding marketing around sell-out, consumer behavior, and real-life relevance. As Hisense’s first overarching CMO, Sarah shares how she’s reinforcing one sharp mandate: marketing needs to move product.
Sarah Larsen is the Chief Marketing Officer at Hisense USA, where she is the first leader to hold the company’s…
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