The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap
When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Grace Kao, CMO of Snap, to talk about what it takes to build a brand people actually understand and want to spend time with. Plus: a breakdown of Snap’s push toward chat, real-world connection and why marketers should be asking the question, “How do we actually add something?”
Grace Kao is Chief Marketing Officer of Snap, where she leads marketing across Snapchat and…
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