Shows / Retail Media Breakfast Club
Retail Media Breakfast Club
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
Episodes
Retail Media Breakfast ClubThe Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana
In today’s episode, I’m diving into one of the biggest challenges facing retail media today: measurement. Retailers may be racing to launch flashy new ad…
Retail Media Breakfast ClubRetail Media's Measurement Problem Isn't Technical — It's Political
In this episode, I break down some of the key insights from my recent op-ed for WARC on the state of retail media measurement standards. While there’s been…
Retail Media Breakfast ClubTrade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]
In this 'Snips' episode, I dive into one of the biggest debates shaking up the commerce world: is retail media eating trade marketing, or is it the other way…
Retail Media Breakfast ClubAI Makes Shopping Easier, But Shoppers Still Check Receipts
When AI enters the shopping cart, does it really change how we buy or just how we think we buy? In this episode, I dig into new research from the IAB’s…
Retail Media Breakfast ClubIn what ways are using AI today that you weren't a year ago? [Panel]
A year ago, many retail media teams were still questioning whether AI was just hype. Fast forward to today, and it’s become an indispensable part of day-to-day…
Retail Media Breakfast ClubBest Buy's Ad Platform Play: 'We Got Next'
In this episode, a reproduction of my September 16 article on The Drum, I break down Best Buy’s bold move into the retail media space with its first…
Retail Media Breakfast ClubAI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
In this 'Snips' format, I provide commentary to highlights from a recent episode of the Retailgentech podcast, where host Scott Wingo spoke with Melissa…
Retail Media Breakfast ClubThe Lazy Girl's Guide to Social Commerce
Domino’s might have been ahead of its time when it launched 'Anywhere' ordering back in 2015, but today, social commerce is taking convenience to the next…
Retail Media Breakfast ClubWhy 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute]
We’ve all heard the buzzword 'omnichannel' tossed around, but what if it’s the wrong way to think about digital commerce? In this episode, I dive into fresh…
Retail Media Breakfast ClubManaging a Multi-Retailer RMN Stack (Part 3 of 3)
Over the past two weeks, I’ve been sitting down with Cody Tusberg, EVP of Connected Commerce and Retail Media Services at Acosta Group, to dig into some of the…
Retail Media Breakfast ClubUnderrated Advice For Choosing A Retail Media Agency Partner [Panel]
Choosing the right retail media agency can be a make or break decision, but most brands are asking the wrong questions. In this episode, I called on several…
Retail Media Breakfast ClubBuilding Retail Media Federations: Foundations and Barriers (Part 3)
Retail media federations sound like a no-brainer: retailers pooling their audiences and inventory to attract bigger ad dollars while keeping their unique value…
Retail Media Breakfast ClubMeet The First Retail Media Federations & Consortiums (Part 2)
Last week’s big announcement from Best Buy caught my attention. Not just because of its splashy branding moves with gaming and sports, but because it hinted at…
Retail Media Breakfast ClubGrowth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Amazon may dominate the retail media landscape, but is your brand missing growth opportunities by focusing too narrowly? In the second installment of this…
Retail Media Breakfast ClubROAS Isn’t Enough — The Buyer’s Checklist for Retail Media
Too often, retail media performance gets boiled down to a single number: ROAS. But is that really enough to guide smart investment decisions? In this episode…
Retail Media Breakfast ClubThe Retail Media Doom Loop
Retail media has exploded in recent years, but is it already falling into a dangerous cycle? In this episode, I share highlights from a recent LinkedIn Live I…
Retail Media Breakfast ClubAI Agent Shopping & Existential Threats To Retail Media
Could AI shopping agents fundamentally disrupt retail media as we know it? In this episode, I share highlights from my recent appearance on the Commerce Media…
Retail Media Breakfast ClubBrands are from Mars, Retailers are from Venus: Getting Inside the Head of Retailers (Part 1 of 3)
As a brand, working with retailers can often feel like navigating two completely different worlds. Retailers operate as complex ecosystems where merchants…
Retail Media Breakfast Club9 Ways Retailers & Brands Can Make Loyalty Programs Attractive... To AI Agents
In this episode, I dive into what loyalty really means in an era of agent-driven shopping. Recently, loyalty expert Stephanie Meltzer-Paul challenged my thesis…
Retail Media Breakfast ClubYour AI Agent Just Got Hacked
Today I take you inside a chilling scenario that started with a simple eBay hack and led me to a much bigger question: what happens when AI agents start…
Retail Media Breakfast ClubSam's Club Races To Win Retail Media Network Share Through Experiences
In this episode, I take you inside one of the most innovative retail media activations I’ve seen yet: Sam’s Club’s “Race to the Club” and their bold…
Retail Media Breakfast ClubTips For Getting The Most Out Of Retail Conferences [Panel Episode]
Conferences are expensive: flights, hotels, and registration fees all add up fast. But the brands who see real ROI from industry events know that the biggest…
Retail Media Breakfast ClubBig Agencies & Retail Media: A Slightly Unhinged Relationship
Retail media may be the hottest topic in advertising right now, but how do big agencies really feel about it? In this episode, I unpack new Infillion research…
Retail Media Breakfast ClubLoyalty Programs To Give Retailers An Edge In AI Shopping Future?
The world of shopping is changing fast and loyalty programs are right at the center of it. In this episode, I share expert insights from Stephanie…
Retail Media Breakfast ClubAI Agents Hate Ads Today — But Will That Last?
Last week I shared some surprising new research: AI shopping agents are actively penalizing sponsored products, reducing the likelihood of them being selected…
Retail Media Breakfast ClubAre retail media specialists involved in product development? [Panel Episode]
Here’s a question that might sting a little: when your company launches a new product, are you finding out about it at the same time as everyone else? Or maybe…
Retail Media Breakfast ClubWhat Is Your AI Agent Buying? [New Columbia & Yale Research]
Imagine sending three different people to buy you a pair of slippers and each person comes back with wildly different products. Now replace those people with…
Retail Media Breakfast ClubWhy RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract
In today’s episode, I dive into a surprising paradox in the retail media world. While nearly 9 out of 10 brands say a retailer’s tech stack influences how they…
Retail Media Breakfast ClubRufus Remembers Me
I asked Amazon’s Rufus a simple question—and its answer was uncomfortably (and impressively) specific. In this episode, I unpack why that moment matters: Rufus…
Retail Media Breakfast ClubRisky Retail Media Decisions That Paid Off [Panel]
In retail media, the biggest wins often come from bold, high-stakes decisions. In this episode, I sit down with a panel of industry leaders who share the risks…
Retail Media Breakfast ClubHow Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
The retail media landscape is booming. But it’s also messy, fragmented, and heavily dominated by just a few players. In this episode, I unpack the challenges…
Retail Media Breakfast ClubAds in AI Are Older Than You'd Think
The world of advertising is changing faster than many expected and AI is leading the charge. In this episode, I dive into the rise of advertising inside large…
Retail Media Breakfast ClubRetailer AI Assistants: Are Shoppers Actually Using Them?
Did you know that while 70% of shoppers have experimented with AI tools to help them shop, fewer than 15% have actually used a retailer’s AI shopping…
Retail Media Breakfast ClubThe Coming AI Marketplace Gold Rush
Remember the Amazon FBA boom? When all you needed was an Alibaba find, a seller account and a dream? Between 2012 and 2020, thousands of entrepreneurs built…
Retail Media Breakfast ClubCriteo’s Frenemies Pile On
When your own tech partners start publicly celebrating your struggles, you know the game has changed. In this episode, I unpack the fascinating shake-up…
Retail Media Breakfast ClubA retail media metric that isn't shiny or new but one that you return to again and again
Let’s be real: retail media is full of shiny, headline-grabbing metrics that come and go with the latest trends. But in today, I’m digging into the metrics…
Retail Media Breakfast ClubAgentic Shopping Poses An Existential Threat To Retail Media (Part 2)
In part two of my conversation with Scott Wingo, we dive deeper into how AI-powered agentic shopping could reshape - and potentially upend - the current retail…
Retail Media Breakfast ClubAgentic Shopping Poses An Existential Threat To Retail Media (Part 1)
When I launched my Amazon agency Bobsled back in 2015, I heard plenty of dismissals: CEOs calling Amazon ads a fad, and prestige brands scoffing at their…
Retail Media Breakfast ClubThe best conversation you had with your Shopper Marketing team
Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down…
Retail Media Breakfast ClubWill the retail industry welcome the “commerce media” newcomers?
Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail…
Retail Media Breakfast ClubAmazon Q2 Earnings: Best Of The Analyst Recaps
Amazon just dropped its Q2 2025 earnings—and the numbers sparked plenty of hot takes across the retail world. In this episode I distill the smartest analyst…
Retail Media Breakfast ClubWalmart Reveals AI Roadmap That Points To A World Without Search Bars
In this quick breakdown of my latest Forbes piece, I walk you through Walmart’s new four-part agentic AI roadmap—Sparky for shoppers, Marty for…
Retail Media Breakfast ClubLaunching In New Markets & Marketplaces: 3 Brands Share Top Tips
every new retailer needs its own game plan—copy‑pasting your Amazon playbook is a budget trap. In just ten minutes, three seasoned ecommerce leaders—Justin…
Retail Media Breakfast ClubWhy Are Display Ads In Retail Media Still So Bad?
Display advertising in retail media is still in the dark ages. That’s because the tech and mechanisms it was built on were never designed for retailers in the…
Retail Media Breakfast ClubI'm back and I owe you an explanation
Welcome Back to Season 2! I'm kicking off Season 2 with a personal update and a few exciting announcements about what’s ahead for the Retail Media Breakfast…
Retail Media Breakfast ClubSeason Finale! Returning July 28
Cannes is over, and so is Season 1 of Retail Media Breakfast Club. Thank you for joining me for this experiment I started in January. After pushing near-daily…
Retail Media Breakfast ClubCannes Confessional #4: RMNs Should Chase That Brand Marketing Budget
Day three at the Cannes Festival of Creativity brought some of the most insightful conversations yet! I sat down once again with Lauren Livak, Director at the…
Retail Media Breakfast ClubCannes Confessional #3: The Funnel is Now a Tunnel
Cannes Confessional 3 In today’s episode of Cannes Confessional, I had the pleasure of sitting down with Paul Longo, GM of AI in Ads at Microsoft Advertising…
Retail Media Breakfast ClubAre You Sitting on a Retail Media Goldmine?
In this episode, I dive into some fresh insights straight from the Cannes Festival of Creativity, where I caught a fascinating research presentation at the…
Retail Media Breakfast ClubCannes Confessional #1
I just landed in Cannes, and wow—talk about a tale of two coastlines! On one side, CMOs and creatives are tucked away in the Palais soaking up award glamour…
Retail Media Breakfast ClubWhat I’ve learned from 102 episodes over 5 months (and my future plans)
After five months and over a hundred episodes, I take a moment to reflect on what this journey with the Retail Media Breakfast Club has taught me so far—and…
Retail Media Breakfast ClubMy highlights from the new 'Retailgentic' podcast
f you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top…
Retail Media Breakfast ClubHow These 4 Retail Media Leaders Are Using AI Right Now
In today's episode I dive into the real-world ways top retail brands are using AI—not just the flashy stuff you read about, but the practical tools that are…
Retail Media Breakfast ClubShould We Really Care What Consumers Think About Retail Media Ads?
In this episode, I unpack some eye-opening contradictions in consumer behavior when it comes to retail media. Sure, surveys say a lot—67% of shoppers claim to…
Retail Media Breakfast ClubHow an RMN's tech stack impacts your advertising results
In this episode, I dive deep into why the technology stack behind these networks isn’t just a backend concern—it’s the backbone of your campaign outcomes. From…
Retail Media Breakfast ClubWhy AI Search Advertising Could Reach $25 Billion By 2029
EMARKETER's bold projection—AI-powered search ads surging from $1B to over $25B by 2029—isn’t just hype. From structured product feeds in LLMs to Shopify’s…
Retail Media Breakfast ClubHow These 4 Retail Media Leaders Make Conference Season Count
Conference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail…
Retail Media Breakfast ClubMary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast
This episode, I dive into Mary Meeker’s long-awaited return to the tech trend spotlight with her massive 340-page AI report. If you’ve followed her legendary…
Retail Media Breakfast ClubMeta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?
In this episode, I dive deep into the future of advertising and tackle a burning question in the world of retail media: Will Amazon follow Meta’s path into…
Retail Media Breakfast ClubWhere Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit…